Planning for Fujitsu Forum 2014: Human Centric Innovation

In late November it’s again time for business- and IT decision-makers, experts, project managers, IT architects, consultants and bloggers to travel to Munich, Germany to visit Fujitsu’s largest IT-event in Europe: Fujitsu Forum 2014. This year the event is held 19th and 20th November at the ICM in Munich and there will probably be over 10,000 attendees around the world getting insights and looking for strategic and operative ways to modernize and develop their own IT or the IT landscapes of their customers. Last year I was one of the bloggers invited by Fujitsu to visit Fujitsu Forum 2013 and it was an insightful experience.

The motto of the Fujitsu Forum 2014 is “Human Centric Innovation which expresses focus on a safe and prosperous future through innovations in information and communication technology. The event description tells us that these ICT innovations strongly support enterprises, public organizations and individuals in creating wealth and value. In overall Fujitsu Forum is a good place to find innovations that reduce costs and risks as well as increase agility and improve efficiency. Big and important words but what does it mean in practice? The event overview with summary about keynotes and breakout sessions gives you some idea about the different topics covered so let’s take a short look at the events I would select to attend.

There are a lot of simultaneous events so to make it easier to organize the events of your choice there’s an excellent schedule builder. The presentations in in the list of Keynotes and Breakout sessions are divided in three conference tracks: “Human Empowerment”, “Connected Infrastructure”, “Creative Intelligence”. The topics cover themes like how to design the future, workplace of 2020, tablet meets notebook, digital transformation, wearable technologies, Internet of Things and connected vehicles. Overall I selected 14 sessions to my agenda but pruned it to three keynotes and five breakout sessions as you don’t have time for every interesting topic.

From Fujitsu Forum 2013: Keynote
From Fujitsu Forum 2013: Breakout session

Keynote: Human Centric Innovation & how to design the future by Tango Matsumoto and Brian Johnson (Intel), 19 November, 11:00, Auditorium

“How value can be generated for your business and for our society by the new Human Centric Innovation approach. Matsumoto will explain how Fujitsu contributes to business growth and the resolution of social challenges which will set the scene for all the subsequent presentations.”

“What kind of future do you want to live in? What are you excited about and what concerns you? What is your request of the future? Brian Johnson answers these questions and more with The Tomorrow Project, a fascinating initiative to investigate not only the future of computing but also the broader implications on our lives and planet.”

Workplace Anywhere – Increasing enterprise productivity by David Rosewell, Simon Gray and Thomas Zell, 19 November, 13:00, Room 13b

“Organizations are mobilizing the enterprise to deliver both increased productivity and cost savings. They seek to empower and enable their people to get the job done and look to embrace more flexible working practices to maximize productivity. We will guide you through the options and a vision for the 2020 workplace to identify your ideal workplace strategy.”

Keynote: Fujitsu and its customers by Jürgen Walter, 19 November, 14:00, Auditorium

“Human Centric Innovation is for a world where technology complements all of our lives. A place where information continually delivers knowledge and innovation thrives. How does Fujitsu implement this vision and how do customers benefit from it? Jürgen Walter will address these questions, depicting some remarkable customer examples.”

Fujitsu Laboratories Group’s R&D vision and key initiatives by Hideyuki Saso, 19 November, 15:00, Room 13b

“Fujitsu Laboratories’ R&D vision, highlighting key activities, under a mission to conduct R&D from a mid to long-term perspective, to generate new business models and discover new markets to drive Fujitsu’s business. We backcast future markets, products and services, engaging in trend-conscious R&D of: platform/applied/verification technologies, ubiquitous computing domain human interfaces and devices, data-leveraging domain knowledge platforms and cybersecurity, ICT platform domain computing and networking, software-supporting product development and manufacturing, and electronic devices. By interlinking such technologies, we aim to drive global business.”

Keynote: Digital Transformation & Fujitsu in Society by Joseph Reger and Duncan Tait, 20 November, 10:00, Auditorium

“As the Internet and other information and communication technologies penetrate all areas and aspects of life, business and infrastructure, a hyper-connected world is created. Digital and analog businesses, processes and, indeed, worlds converge on the basis of ICT technologies. Innovation accelerates, new value propositions and new businesses are created, existing businesses fundamentally transformed. What this development means, what technologies it requires and will create and how to not just cope with it but how to make good use of it, is the subject of the presentation.”

“Fujitsu uses the power of technology to contribute to the development of sustainable societies around the world. Working with both businesses and governments, in fields as diverse as energy, transportation, food, health, the environment, and education, Fujitsu’s ICT can drive social innovation and generate solutions. Duncan will present highlights from this area of Fujitsu’s activities and show that the company’s vision of a Human Centric Intelligent Society is already becoming a reality.”

The human-centric workplace: Joy and efficiency got married by Christian Bock, Markus Seifart and Jeffrey Shomper, 20 November, 12:00, Room 13b,

“A successful workplace IT strategy is all about people. Generation Y and BYOD drive a new understanding of workplace IT, one that puts the user at the center and embraces individuality. Progressive companies realize that this new thinking boosts both productivity and employee satisfaction. Fujitsu shares best practices that empower users to achieve their full potential.”

Wearable technologies for human empowerment by Naoyuki Sawazaki, 20 November, 13:00, Room 12

“Although various types of wearable devices such as eyeglasses, watches and other gadgets for health and fitness are gaining more attention in consumer markets, the true potential of wearable technologies lies in enterprise or business use. Because they enable users to get ICT support in a hands-free manner, they offer a clear advantage especially for workers in factory or building maintenance and other onsite operations to make their work more efficient, with fewer errors and oversights, even when they are not experts. In this session, current trends of wearable technologies are briefly reviewed, and then, research activities in Fujitsu Laboratories including the newly developed glove-style wearable device are introduced.”

Exploiting IoT & Hyperconnectivity – A Life & Death Example by Joseph Reger and Antonio Jara, 20 November, 15:00, Room 13b

“The Internet of Things promises to create huge new opportunities in business and society. In this session we demonstrate the use of Fujitsu RunMyProcess to connect wearables, mobiles, cloud software and physical sensors in order to show how time saved through hyperconnectivity could literally mean the difference between life and death for a critically injured cyclist.”

And of course there’s a comprehensive exhibition of products and solutions which reveals e.g. how data center and client landscapes can be improved through innovation initiatives. Though this year I’m not sure what to expect and look forward to regarding Fujitsu’s Ultrabooks and tablets. Anyways the exhibition offered by Fujitsu and its partners has always been interesting. Last year we got i.a. hands-on with U904 and T904 Ultrabooks and tested the 360 degree video conferences and collaboration setup.

From Fujitsu Forum 2013: Intelligent desk
From Fujitsu Forum 2013: 360 degree video conferences

We all love technical topics and talks but there’s time also for refreshments and entertainment. On Wednesday evening there’s an opportunity to enjoy Oktoberfest themed evening event. It’s a nice entertainment and networking opportunity with drinks and special Bavarian dishes. Last year there was crispy roast chicken (Hendl), spiced strips of pork belly (Hüttenspeck), bread and dripping (Schmalzbrot), chive bread, savory cheese spread with pretzels (Obatzda und Brezn). Hmmm, and now I’m again hungry :)

Fujitsu Forum with keynotes, breakout sessions and exhibition looks interesting and also this year I’m one of the Fujitsu Digital Influencer program’s bloggers invited to visit Fujitsu Forum 2014. It will be exciting to see the latest technology trends and other bloggers and Master your Business campaign team. In other news I’m again taking part in Fujitsu’s Master Your Business campaign which starts on November 6th. The campaign will be fun as I just got the device I’m testing and it’s pretty sweet.

Until then, read about my insights from last year’s Fujitsu Forum 2013 where I was invited by Fujitsu and follow me on Twitter (@walokra) for technology insights and maybe we will see on 18th and 20th November at the ICM in Munich.

Fujitsu Forum 2013: view to human centric intelligent society

Munich in Autumn isn’t maybe the most predictable travel target but for many decision-makers, experts, project managers, IT architects, consultants and users it’s the place to go when Fujitsu’s largest IT-event in Europe took place on 6th and 7th November. I was one of the invited bloggers to visit Fujitsu Forum 2013 and again it was very insightful and exciting two days. With the motto “Reshaping ICT, Reshaping Business and Society” there were over 11,000 attendees around the world getting new information and looking for strategic and operative options for modernising and developing their IT.

Fujitsu Forum 2013

Fujitsu Forum 2013 in Munich is Fujitsu’s largest IT-event in Europe and was this year attended by more than 11,000 IT experts from around the world. With keynotes, breakout sessions, expert talks, exhibition and evening event the Fujitsu Forum is good place to get new information and looki for strategic and operative options for modernising and developing IT. Just like last year, I was invited by Fujitsu LIFEBOOK4Life campaign with three other insiders aka bloggers to spend couple of days at the Forum and to get insight what the future of IT might look like.

This year the Forum was held with the motto “Reshaping ICT, Reshaping Business and Society” and the focus was more about how the technology affects us and how we can make it work for us. Or in business words: “How to combine business processes and IT to form a stable basis that will ensure growth and success in the future.” The main topic was reworked from last years’ “Reshaping ICT – Reshaping Business” and the ICT trend could be easily seen from the buzzwords I heard also this year. Consumerization, BYOD, tablets, virtualization, in-sync, cloud and “One workplace – on any device” were still hot topics but maybe not so strong than last year as most of the hype has passed.

Fujitsu Forum 2013 starts
L4L team and insiders at press lounge

Sessions

Our great LIFEBOOK4LIFE team had planned two keynotes and one breakout session which meant the days wouldn’t be so packed and we would have time to share our insights and to stroll at the Exhibition area.

We started with Defining Your Workplace Strategy: Our Recommendation to IT breakout session by Meinolf Althaus (Fujitsu) who told us how to manage the different users’ needs for the workplace. The three points were: Analyze your users and create user profiles (one size does not fit all); Accommodate multiple devices, operating systems, delivery technologies; Rely on a partner which offers an end-to-end portfolio.

Last year we missed the opening keynote but this year we were wiser. The opening keynote provided a view to Fujitsu’s technology and services vision: human centric intelligent society. The keynote presented the idea behind the “human centric intelligent society” vision and also the exhibition was also built on the three dimensions presented on the keynote: Technology and infrastructure and integration (optimize ict systems from end to end); process and information (power business and society with information); people and innovation (create innovation through people). The main point was that we are in a global village and virtually everything and everybody are connected in one extensive network. But with global village come some challenges both in business and society sense. For example social media is more pervasive and the volume of information is astounding. The question is, how do you mine, analyze and act upon that data? For more detailed information check Marco Rossi’s short recap of the session and how Fujitsu’s services address this topic.

Our last session was on Thursday and I have always liked Dr. Reger’s presentations which are both informative, clever and witty. The CIO Session: “All things considered” – How the internet of things changes our world gave us good ideas what are the technology trends that are going to affect our lives and businesses in the next few years and how the world could look like when every possible machine has it’s own IP address.

Internet of things = there is no people and cat has IP address – Dr. Joseph Reger

In short “All things considered human centric intelligent society is the internet done right. The job is done by the things for the people. Internet of things will make our lives more complex but with multiple opportunities.”. The road to Internet of things isn’t yet paved and there are still many problems to solve like starting with IPv6 becoming mainstream, standards to control the devices and security issues. Reger gave some Sci-Fi like examples what kind of possibilities the Internet of things will present to help our everyday life for example by sensing different things and acting based on that information. It’s worth to check out the video recording of the session from the Documentation or read the written recap by Fujitsu’s Marco Rossi.

Virtually everything and everybody are connected
Everything will have IP address, like light bulb

Overall, I have to admit I didn’t get a good grasp about the message of the Fujitsu Forum 2013 which had a bit different aspect to cover than last year. The same ideas were on the background but from my Fujitsu Forum 2012 insights the message is easier to pinpoint: “The work and workplace is changing to support mobility and working anywhere anytime. The borders between business and private life are blurring, consumerization (same devices home and work) and BYOD (bring your own device) are coming more common. We should think more about user-oriented workplace. In the future the devices we use will be more diverse and we have more of them. Thus there will be need for virtualization, syncing data and support for “One workplace – on any device” ideology. Different tasks have different needs for the device so we need a dynamic desktop experience.” Maybe the topic felt this year more vague as I attended two keynotes which had more abstract than concrete ideas how the workplace might look like compared to last years’ three breakout sessions.

If you weren’t able to attend the Forum or some particular session you can re-experience the Fujitsu Forum 2013 and watch or download the presentations from Fujitsu Forum 2013 documentation page.

Exhibition

Between the breakout sessions and keynotes we had time to check out the exhibition are with 250 highlights from the portfolio offered by Fujitsu and its partners. I especially liked innovative ideas like The Office 21: Intelligent Desk which showed how to make the physical desk better and the unified communication & collaboration setup (article by FujitsuFans.com) which presented how video conferencing and sharing ideas can work more seamlessly. I also didn’t know that Fujitsu also makes ATMs.

Some highlight from the exhibition in 15 seconds: ATM, retail solution, unified communications, U904, T904, mainboards, displays, Eternus parts, intelligent desk, cad.

And of course as a technology geek getting my hands on to Fujitsu’s new LIFEBOOKs Ultrabooks with IGZO display was nice. Both the versatile T904 convertible ultrabook/tablet and the ultra-slim U904 were beautiful devices and I especially liked how the RJ-45 port was designed. Also the semi-rugged STYLISTIC Q704 tablet had nice use cases and accessories to support it.

The Office 21: Intelligent Desk
360 degree video conferences and collaboration

For more detailed information about the different topics presented at the Exhibition check the Fujitsu Fans -blog with the forum tag and the YouTube playlist. I just don’t understand how Abassin who keeps the Fujitsu Fans blog (MixBlogeu in YouTube) had time to do so many hands-ons and interviews at the Forum :) If you’re interested to know more about the new LIFEBOOK Ultrabooks U904 and T904 check the hands-on articles from the Fujitsu Fan blog as they present nicely what kind of Ultrabooks they are.

LIFEBOOK Ultrabooks with innovative RJ45 port
Hologram showcase

For visual view and to get the overall feeling of the Fujitsu Forum 2013, Fujitsu DE has made day 1 impressions and day 2 impressions in pictures on Flickr.

Networking and entertainment

And lest the whole two days be just about technical topics there was an Oktoberfest themed evening event on Wednesday. This year the event provided something different and was more social than previous years’ concerts with Anastacia (2011) and Amy McDonald (2012) which were also nice. At the “Oktoberfest” there were special Bavarian dishes, such as crispy roast chicken (Hendl), spiced strips of pork belly (Hüttenspeck) and of course pretzels (Obatzda und Brezn) and excellent beer. And it was not just food and drinks as there were playful games like sawing a log, throwing a pint, hammering nails and throwing balls. If the games weren’t for you, you could take a ride in a carousel, ferris wheel or swing (schauke).

Oktoberfest by Fujitsu Forum 2013. G’suffa.
Accidentally half a chicken. And weissbeer.

The Oktoberfest atmosphere was something like this:

Summary

Fujitsu Forum 2013 is over but the new insights are just starting to form up to new ideas how to do things better. This was my third visit to the Forum and every year has been interesting and a bit different and great on their own kind of way. This year the sessions, keynotes, I listened were more about ideas than doing and they gave a good view how the future might look like with trends like Internet of things and how Fujitsu sees the future and business through their “human centric intelligent society” vision. I also got to see great looking Ultrabooks, interesting new concepts and products and I really liked the Oktoberfest themed evening event which was more social than previous years’ concerts.

The three days in Munich went fast and it was again great to visit Fujitsu Forum and to see other Insiders and the campaign crew. Thanks LIFEBOOK4Life and Fujitsu.

Fujitsu Forum 2013

Insights to future workplace from Fujitsu Forum 2012

This year my Autumn holiday was a bit different as I was one of the four bloggers who were invited by Fujitsu’s LIFEBOOK4Life campaign to visit Fujitsu Forum 2012 in Munich to hear about how the future workplace might look like and to experience new technologies to support that. We also got a tour at Fujitsu’s factory in Augsburg which provided some views how computers are made from mainboards to final product. The three days in Germany were insightful and fun. How can you not like to hear about new ideas, see innovative things, meet new people and of course experience the excellent German food and beer.

Fujitsu Forum is the largest IT-event in Europe which is visited by professional users and IT decision-makers, as well as Fujitsu channel and technology partners. In 2012 more than 12,000 IT experts from around the world attended the Fujitsu Forum in Munich. And I was one of them invited by Fujitsu LIFEBOOK4Life campaign with three other bloggers (called Insiders). The chance I wrote last time came true. Our trip to Fujitsu Forum 2012 was scheduled to contain breakout sessions and keynotes on Wednesday and a tour at the Fujitsu factory in Augsburg on Thursday.

This year the Forum’s motto was “Reshaping ICT – Reshaping Business”: How to combine business processes and IT to form a stable basis that will ensure growth and success in the future. Kind of redefinition of last year’s “Reshaping IT” theme. In short some buzzwords I heard most were: consumerization, BYOD, tablets, virtualization, in-sync, cloud and win 8. “One workplace – on any device”.

First day, Wednesday 7.11


photo by Kim Ekman, Vision 51

The first day at the Forum was full of exciting breakout sessions and keynotes and the exhibition area provided some innovative ideas and services from Fujitsu and technology partners. And of course you got to test new devices like Windows 8 enabled STYLISTIC Q572 -tablet with AMD Hondo platform and STYLISTIC Q702 hybrid tablet with Intel Core i3/i5. There were also some prototypes of future Fujitsu products.

The breakout sessions and keynotes provided some good insights about how the future workplace might look like, which decisions and technologies are needed to support that and what kind of tools are we using in the future. In short the three breakout sessions I listened “Has the Post-Pc Era Begun – What will be on your desktop tomorrow”, “The War Between Enduser Devices” and “Tablets & More – Cool scenarios for hot devices” can be summed to words: consumerization, byod, tablets, virtualization, in-sync, cloud and win 8. “One workplace – on any device”. The materials for all sessions can be found at Fujitsu Forum 2012 documentation page.

The three breakout sessions’ ideas about the future of workplace and tools were similar what I think about the issue: the work and workplace is changing to support mobility and working anywhere anytime. Some of the driving actors for this is that the borders between business and private life are blurring, consumerization (same devices home and work) and BYOD (bring your own device) are coming more common. We should think more about user-oriented workplace. Although the mobile computing is big the traditional desktop computing model isn’t going anywhere as there is always need for more computing power, larger screen, data protection and security.

In the future the devices we use will be more diverse and we have more of them. Thus there will be need for virtualization, syncing data and support for “One workplace – on any device” ideology. Different tasks have different needs for the device so we need a dynamic desktop experience. The sessions also provided some views about the tablets’ platforms and in Western Europe Windows, iOS and Android will be about equals in strength. It will be seen. It was said about Windows 8 that there will be a challenge with transition and touch monitors are needed to deliver significant impact on Win 8.

There were also some suggestions about the devices which can support our future workplace needs. At the desktop we could find the ESPRIMO X -series which has integrated desktop computer at the base of the monitor and the same form factor works in multiple use cases. And with the integrated Web camera with presence sensor you can lock the screen when leaving and login with face detection. Crafty. For the mobility aspects there are STYLISTIC Q572 and Q702 tablets and for laptop needs you have Ultrabooks LIFEBOOK U772 and more traditional LIFEBOOK T902.

After the day at the sessions and exhibition area it was time for lunch. A nice buffet with currywurst, burger and Weissbier. The final event for the day was Celebration Night with some comedians with guitars and then the stage was open for Amy McDonald. It was a nice gig by Amy but last year’s Anastacia was better :)

Second day, Thursday 8.11

The second day for us at the Fujitsu Forum 2012 was dedicated to for a tour at Fujitsu’s factory in Augsburg. It was kind of surprising to see how many workers there are although the automation percent was something like 85-90. Some mainboard components and checking is more easy to do by humans. Also the storage and putting things together were done manually.


After the visit to the factory it was more or less free time to roam the exhibition area because we didn’t have time for anymore sessions or keynotes. At the exhibition we found about Fraunhofer’s nLightened workplace with touch, rotate, scan, change light, adjust hight features and which runs on top of Linux. Again we saw the Made4You customization service which engraves with laser any product you want. Like my Twitter name and Fujitsu Forum 2012 hashtag to a metal cased pen.

The second day was interesting and it looked like there was some party starting when the Insiders and moderators had to head back home. It would have been fun to spend some more days in Munich but as usual the work calls.

Summary

Fujitsu Forum 2012 provided insights and ideas about how the future workplace might look like and we got to experience new technologies to support that. The three days in Munich went (too) fast and it was again great to visit Fujitsu Forum and to see other Insiders and LIFEBOOK4Life crew. Thanks LIFEBOOK4Life and Fujitsu.

If you want to read more check out what Antonia wrote about our trip to campaign site and Aba from FujitsuFans.com has made some previews and reports from the Forum.